Geoff Alday

Profile

Multi-disciplinary designer with 10 years experience creating innovative technology products and websites for companies ranging from small businesses to multi-billion dollar corporations. Industries served include: entertainment, financial services, e-commerce, manufacturing, technology consulting, and animation.

Subject matter expert in UX, UI, and Web Design. Highly focused and driven senior team member that excels in the creation of user-centered solutions by: developing an understanding of a user's motivations and goals while balancing business, market, and technical constraints; translating research into requirements and prototypes; evaluating the effectiveness of design artifacts with users and stakeholders; and working with technology teams to successfully integrate the user experience into the final product.

Accomplishments

• Designed the echo B2C e-commerce product that achieved an industry-leading 75% checkout conversion rate and directly contributed to a 52% annual increase in revenue.
• Established the echo usability testing and interactive prototyping initiatives for product enhancements and new products.
• Redesigned the echo B2C community signup product that incorporates gradual engagement, Facebook Connect integration, incentives, and COPPA parental consent features. Also designed the B2B form creation, community segmentation, and workflow management components of this product.
• Designed the echo B2C site container theming and template product used by the echo Creative team to speed time to market for products such as forms, marketing promotions, and subscription management.
• Implemented UX and UI design methodologies and deliverables for Java, .NET, and Open Source development teams working in both Waterfall and Agile product development life cycles.
• Led UX, UI, and Marketing design efforts for ComplianceIQ™ a financial services software product targeted toward financial industry leaders such as Bear Stearns, Goldman Sachs, Lincoln National and Mellon Financial.
• Designed the VF Imagewear B2B e-commerce product that is currently a $120M annual business. Also responsible for strategic roadmap definition and management of onshore and offshore development partners for product.
• Designed, developed, and managed the Kraft Technology Group content management product. Also led all custom web design and development efforts, mentored junior team members, and established methodologies that reduced website time to market.

Clients

• BlackBerry
• Clorox
• Keith Urban
• Kanye West
• Diddy

• Ice Cube
• Korn
• Dierks Bentley
• Professional Bull Riders
• Nashville Predators

• FedEx
• Bellsouth
• TSA
• American Airlines
• National Park Service

Expertise

Deliverables

Usability Test Scripts & Evaluations, Site Maps, Wireframes, Interactive Prototypes, Experience Storyboards, Process Flows, Visual Designs, User Interface Requirements, Functional Requirements, Websites, Web Applications

Software

Visio, OmniGraffle, Photoshop, Illustrator, InDesign, Coda, Dreamweaver, Visual Studio, Office, Project

Languages

HTML/XHTML, CSS, JavaScript, PHP, ASP.NET

Experience

2009-Present

User Interface Designer, Emma
Nashville, TN

 

2007-2009

User Interface Designer, echo
Nashville, TN

echo, a Ticketmaster company, was a direct-to-consumer digital marketing firm that specialized in creative positioning, web development, advertising, sponsorship procurement, digital and fulfillment distribution of music, and other personality-based merchandise.

2005-2007

User Experience Designer, Informa Investment Solutions
Nashville, TN

Informa Investment Solutions provides investment professionals with customized systems, software, and services for use in the management of client relationships.

2003-2005

E-Business Analyst, VF Imagewear
Nashville, TN

VF Imagewear, a subsidiary of V.F. Corporation, manages corporate identities, including uniforms, corporate image, and career apparel programs.

1999-2003

Web Designer/Developer, Kraft Technology Group
Nashville, TN

Kraft Technology Group is a technology consulting firm that provides customized solutions to help companies manage their information resources.

1998-1999

Animator, Magnetic Dreams Animation Studio
Nashville, TN

Magnetic Dreams specializes in Character Animation, Motion Graphics, and Visual FX.

Training & Conferences

2010

Interaction 10, Savannah, GA

2009

Information Architecture Summit, Memphis, TN

2008

Adaptive Path UX Intensive, San Francisco, CA

2000

SIGGRAPH, New Orleans, LA

1999

SIGGRAPH, Los Angeles, CA

1998

SIGGRAPH, Orlando, FL

Awards

2003

Parthenon Award, The Pharmacy Cooperative Website

2002

Silver Addy Award, Duncan May Website

1999

Outstanding Senior in Digital Animation

Education

1999

Middle Tennessee State University, Murfreesboro, TN
Bachelor of Science, Radio Television & Photography
Emphasis in Digital Animation
Minors in Art & English

Contact

Geoff Alday